Hexagram 37 - Image
The Image
Wind comes forth from fire:
The image of THE FAMILY.
Thus the superior man has substance in his words
And duration in his way of life.
Heat creates energy: this is signified by the wind stirred up by the fire and issuing forth form it. This represents influence working from within outward. The same thing is needed in the regulation of the family. Here too the influence on others must proceed form one's own person. In order to be capable of producing such an influence, one's words must have power, and this they can have only if they are based on something real, just as flame depends on its fuel Words have influence only when they are pertinent and clearly related to definite circumstances. General discourses and admonitions have no effect whatsoever. Furthermore, the words must be supported by one's entire conduct, just as the wind is made effective by its duration. Only firm and consistent conduct will make such an impression on others that they can adapt and conform to it. If words and conduct are not in accord and not consistent, they will have no effect.